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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Showing you what's important in your ever-changing life.
Programme details
10 June 2006
Listen to this programme in full
Evan Davis
This week, the topics up for discussion are venture capital and the future of radio.
Venture Capital

In the news this week was Transmedics, a company which received financial backing from 3i, and developed the technology behind the heart transplant performed with a beating heart.

How can venture capitalists help ensure that they pick winners like this when they invest their cash?

The Future of Radio

Also this week Channel 4 announced its plans to expand into radio. But with many in the industry of  the view that radio advertising has reached its limits, how else can you make money in the commercial sector?

The guests discuss the possibilities thrown up by presenter endorsements, commercial sponsorship and podcasting.    
Evan's guests this week are:

Baroness Sarah Hogg
chair, 3i

Steve McCauley
partner, The Barchester Group

Luke Johnson
Chairman, Channel 4
About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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