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THE BOTTOM LINE
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The Bottom Line
Saturday 5.30-6.00pm
The Bottom Line
Showing you what's important in your ever-changing life.
Programme details
11 March 2006
Listen to this programme in full
Evan Davis
Evan's guests this week cover takeovers, television advertising and enterprise.
This week Evan Davis and his guests ask if you can ever join forces with a competitor and succeed? We will be talking to all three guests about the business of takeovers.

And in the week that ITV announced that advertising revenues will be down by 10% for the first quarter of the year, Evan will be asking what hope is there for TV advertising? With the internet playing a bigger role in our lives are TV ad's days numbered?

We'll also be asking our guests if the UK is becoming a more entrepreneurial place?
Evan's guests this week are:

John Allan
CEO of DHL Logistics

Charles Handy
social philosopher and author

Michelle Mone
founder of MJM International, which makes the Ultimo bra 

Robin Wight
founder and chair of advertising agency WCRS
About the programme
 
The Bottom Line cuts through the confusion of modern life to find out what's really important to consumers and businesses: the gimmicks, the people, the products - and the relationships.
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