The network froze from the wrong kind of snow
so they carved up the sky and franchised the clouds
and tempests of tenders, flurries of offers,
brochures in blizzards descended upon us.
Heavenly companies, flocculent liveries:
gliding like bullet points into the stratosphere,
each with a strategy, mandate, philosophy,
swelling the market of snowflake delivery.
Our cloud is committed to cutting–edge crystals.
The eye of our storm places you at the centre.
Our flakes have been voted the least identical;
from vapour to whiteout they were the most punctual
over the Christmas and New Year period.
In the last fiscal year we shifted a zillion
units of snow, including the state–of–the–art ‘Bendilo’:
dendrical with a hexagonal interlock,
leading to more compact drifts and an authentic
lacing around a bow window. And each metric tonne
of precipitate fun comes with a free scarf
and a kit for the kiddies of snowman accessories:
a carrot, some coal from a genuine steam train,
a pipe, a fedora, a handful of pebbles
for studding a smile into his blank face
like the one we’re committed by charter to place
© Simon Barraclough