Harvey Molotch, Professor Sociology at New York University, is interested in stuff. He believes the artefacts of a society, their purpose and design, say much about that society’s values and power structures.
Take current security control systems at American airports. Why, Harvey wonders, has so little thought gone into the design of airport security paraphernalia? Why does the process have to be so inhuman and the staff so unhelpful? How does this lack of care affect the goal of security itself?
BRANDS and BRANDING
The idea of Corporate Social Responsibility has been creating a buzz in business circles in recent years but is CSR just a combination of PR gloss and risk management or a sign of a new and genuine commitment by big business to make the world a better place?
Laurie Taylor discusses the claim that contrary to the No Logo critique, brands can contribute to sustainable development with Deborah Doane, Head of the Transforming Markets at New Economics Foundation and Steve Hilton, founder of Good Business.
Professor Harvey Molotch
Professor of Metropolitan Studies and Sociology at New York University
Where Stuff Comes From: How Toasters, Toilets, Cars, Computers and Many Other Things Come to Be As They Are
Routledge ISBN 0 415 94400 7
Urban Fortunes: The Political Economy of Place
John R. Logan, Harvey L. Molotch
University of California Press
Brands and Branding
by Rita Clifton and John Simmons
Profile Books Ltd
ISBN 1 86197 664-X
The Social Value of Brands
by Steve Hilton p47-64
An Alternative Perspective on Brands: Markets and Morals
by Deborah Doane p185-197
Steve Hilton, Founder of Good Business
Good Business: Your World Needs You
Steve Hilton and Giles Gibbons
Texere Publishing ISBN 1587991187
Ethical Corporation magazine
(Ethical Corporation magazine is an independent business information provider and events producer on the issues in and around corporate social, financial and environmental responsibility.)
Deborah Doane, Head of the Transforming Markets at New Economics Foundation
January 21st 2004, sees the end of this year’s World Social Forum held in Bombay whilst in Davos the World Economic Forum opens for business.
World Social Forum
World Economic Forum
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