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04 March 2006

TRISTAN DA CUNHA
Tristan da Cunha is considered one of the most remote human settlements on earth.  A group of islands in the South Atlantic marooned almost midway, in the four thousand mile stretch of sea between the Cape of Good Hope, South Africa and the South American coastline. It is the home to just under 300 British citizens living in its capital Edinburgh.

The islanders are currently celebrating an anniversary.  It is 500 years since they were first discovered, or rather sighted, by Portuguese mariner, Tristão da Cunha in 1506.  A small population has resided on Tristan since the early nineteenth century but in 1961, when the island volcano erupted, the islanders were evacuated. Many of them returned in 1963.

Rob Crossan who has just travelled back from Tristan shares his experience.

BRANDING and TOURISM
In recent years, the concept of nation branding has developed amongst some of the world's business most influential thinkers.  It encourages whole countries to think of themselves as brands, as familiar and successful as some of the best-known global business corporations.

Sandi Toksvig is joined by travel writer and publisher, Hilary Bradt and nation branding expert, Simon Anholt to discuss the role governments, tourist boards and even 'unofficial' guidebooks play in making-over and marketing national identities.


Presented by Sandi Toksvig

Fishermen on the coast of the island of Tristan Da Cunha


Tristan Times

Tristão da Cunha, Portuguese explorer and naval commander

Hilary Bradt, Travel writer and publisher and co-founder of the Bradt Travel Guides in 1974

Madagascar - The Bradt Travel Guides
Publisher: BRADT Travel Guides
ISBN: 1841621048

Simon Anholt, Government Advisor on Nation Branding and Public Diplomacy

Brand New Justice: How Branding Places and Products Can Help the Developing World
Publisher: Butterworth-Heinemann
ISBN: 0750666005 

Nation Brands Index

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PRESENTER BIOGRAPHIES
Sandi ToksvigSandi Toksvig:
The daughter of a foreign correspondent, Sandi has been travelling all her life more info

John McCarthy John McCarthy is a widely travelled journalist and presenter with a particular interest in the Middle East.
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