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PROGRAMME 2: THE DOWNLOAD REVOLUTION 
From Napster to iTunes
30 October 2007

Music Downloads

Send Us Your Comments  Send us your comments about this programme

Listen Listen again to this programme

The story starts in 1999 with a 19 year old American student who went surfing for music and revolutionised an industry worth $33 billion a year, changing it beyond recognition. His name was Shawn Fanning and his creation was Napster.

Using the internet to download music was the beginning of a simple but brilliant idea. It has since been superbly marketed, although not principally by the teenager who thought up the basic concept. Enter Apple with their charismatic front man Steve Jobs.

In 2001 came the iPod, a genius gadget that left in its wake the biggest shake-up the music industry has faced in recent times. Then in 2003 came the iTunes Music Store. It caught the music industry sleeping and they would spend the foreseeable future desperately trying to understand how best to work alongside this major new force in worldwide music. iTunes and the iPod have changed from the volume of online record sales, to the reduction of high street music trading and, of course, to the re-structuring of our charts.

iTunes recently announced it had sold 3billion tracks worldwide and the stores global dominance of digital album and single sales is estimated at 70 per cent. That’s almost half a download for every person on the planet.

So, how did Steve Jobs become one of the most influential men in the music industry and what does the future hold? As well as speaking to experts across the music industry we also hear from the writers and performers who’ve been directly affected by the digital revolution and discuss the broader issues, positive and negative, relating to a downloadable music model.

    Send us your comments

    - What big ideas do you wish you'd thought of?
    - Do you use the legal music download sites?
    - How has mp3 and digital music changed the way you buy and listen to music?
    - What was the first song or album you downloaded?
    - Have the music download sites introduced you to bands or artists you had not heard before?

    Send us your comments now - and we may feature some of your thoughts later in the series.

    Disclaimer: The BBC will put up as many of your comments as possible but we cannot guarantee that all e-mails will be published. The BBC reserves the right to edit comments that are published.

    Read what others have said..

    RAB SMITH, ABERDEEN.
    I have never downloaded a single tune, and have no plans to in the foreseeable future.......however, it has encouraged fierce competition among the major labels, and I often pick up 4 or 5-disc C.D. sets very cheaply indeed.......so, I benefit also.

    Music Junkie, Cardiff
    I used to use Napster to download old tracks that I once owned on 45's or LP's, that would never turn up on CD or compilations... and I loved it. I hated the way Napster (and later Audio Galaxy) was bullied into submission by the greedy record industry. As it happened, I came across lots of new (and older) music and had no problem then going out to buy an album. I used it to give me a taster of what I wanted. Certain artists have embraced this new technology, Joe Jackson and Dean Friedman for example... selling tracks individually for pence. Great idea... you pay for what you want. But you have to be able to hear it first! As a consequence... I now go to many more live gigs, handing over lots of hard earned cash in the process... downloading gave me back my passion for music.

    Helal Ahmed - London
    How refreshing to have well thought out programmes like these on air - well done Kate & the production team!I have purchased music legally from the net from Russian websites for cheaper prices than iTunes. For me it's been great to have such a large selection of music and even audio books to be able to download and playback at my own convenience. It's has changed my musical taste and I've become more open to 'world music' by listening to artists that I would not have known of previously. Also to various genres which I'd not had too much interest in. Not forgetting having to hunt down 'deleted' albums from catalogues.I use sites like Last.FM which is a social network which provides additional information on upcoming events and recommendations by others - it's a social music platform.My MP3 player has the use of ID3 tags so viewing artist information/album covers etc is useful as well not just for eye candy. So it's helpful when I do visit a store I can show someone the relevant information instead of having to hunt the aisles myself.

    Jeremy Stone, Aberdare
    I have never downloaded music and still prefer looking at an Album/CD sleeve. I like to know who wrote/Produced/engineered the tracks which downloading doesn't show or tell you this. I listen alot to the Maconie/Radcliffe show as they have introduced me to loads of brilliant bands and singers

    Andrew Seccull, Chipping Norton
    I rarely impulse buy on iTunes but more often would with a CD in a record shop, probably drawn by its cover artwork. It is a shame apple and others have locked out the high street shops preventing you buying a track in a shop, connect up your player and walking out listening to it. If I am commuting - I can buy a CD at the train station but have to wait till home connect it and hear it. Or remember the title and buy it direct online and download it from itunes. I still mainly buy albums on CD still for artwork, inside notes etc which make up the who album experience for me but also secure that if I had computer failure I still have the albums to re-add the songs and not pay to download again.

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