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The story starts in 1999 with a 19 year old American student who went surfing for music and revolutionised an industry worth $33 billion a year, changing it beyond recognition. His name was Shawn Fanning and his creation was Napster.
Using the internet to download music was the beginning of a simple but brilliant idea. It has since been superbly marketed, although not principally by the teenager who thought up the basic concept. Enter Apple with their charismatic front man Steve Jobs.
In 2001 came the iPod, a genius gadget that left in its wake the biggest shake-up the music industry has faced in recent times. Then in 2003 came the iTunes Music Store. It caught the music industry sleeping and they would spend the foreseeable future desperately trying to understand how best to work alongside this major new force in worldwide music. iTunes and the iPod have changed from the volume of online record sales, to the reduction of high street music trading and, of course, to the re-structuring of our charts.
iTunes recently announced it had sold 3billion tracks worldwide and the stores global dominance of digital album and single sales is estimated at 70 per cent. That’s almost half a download for every person on the planet.
So, how did Steve Jobs become one of the most influential men in the music industry and what does the future hold? As well as speaking to experts across the music industry we also hear from the writers and performers who’ve been directly affected by the digital revolution and discuss the broader issues, positive and negative, relating to a downloadable music model.
Send us your comments
- What big ideas do you wish you'd thought of?
- Do you use the legal music download sites?
- How has mp3 and digital music changed the way you buy and listen to music?
- What was the first song or album you downloaded?
- Have the music download sites introduced you to bands or artists you had not heard before?
Send us your comments now - and we may feature some of your thoughts later in the series.
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