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Broadcast: 10/11/03
Popbitchin  Listen to the documentary
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Stalking the paparazzi and attempting to enter the Popbitch bunker, treading a thin line between rumour and recrimination, lies and litigation, we bring you the truths behind the weird and wonderful world of showbiz reporting. From fake relationships to staged photo opportunities, we’ll reveal the tricks of the trade and find out who exactly IS in control when it comes to celebrity revelations.
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"...embarassing pictures of celebrities. People just love that stuff!"
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Mark Frith - Editor, Heat
"When we came along with the Posh Spice and Big Brother stuff we were this cool celebrity magazine that made you feel OK to read one of these type of magazines. There's another thing that's happened over the last 6-9 months, which is this craze within magazines and newpapers - it's the embarassing pictures of celebrities. People just love that stuff!"
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Jessica Callan - 3am Girls
"We go out to parties, launches, premieres and try to catch celebrities doing things they shouldn't be doing. We used to get accused of nicking things off Popbitch, which we've never done once - we wish we had the time to sit and read Popbitch all day, but we don't."
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"I've had girls do kiss and tells on one or two major stars that they've never even met."
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Britney Spears - International Recording Artist
"I really try not to focus that much on the media and all that. The media can be good for you sometimes and then be really bad for you. If you do a movie and you go out to Starbucks and they make this huge article about going to Starbucks! Sometimes it's cool to see what happens. The worst thing is doing interviews, after doing eighteen, you kinda get a little 'urgghhhh'..."
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Max Clifford - Celebrity PR Consultant
"I've had girls do kiss and tells on one or two major stars that they've never even met. I do it, one because I like them, two because they're paying me vast sums of money, three because it appeals to my sense of humour and four because most of what's being written about them is no more ridiculous than what's being written about every other major star in every national newspaper everyday!"
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