About the Proms / Proms Video Clips

Marketing Classical Music
How can classical music industry reach new audiences? Jon Jacob speaks to marketeers from three London orchestras and writer and broadcaster Tom Service to find out.

Interviewing Principles
Jon Jacob speaks to Minnesota Orchestra's principal horn player Michael Gast about his life as a professional orchestral player.

Jon Jacob investigates barriers to concert going
Jon Jacob analyses the rituals that take place before the start of a concert and wonders whether they constitute a barrier to new concert goers.

Jon Jacob discovers the music of Ilham Al Madfai
One of Jon's colleagues explains how Ilham Al Madfai's music speaks to audiences across the world.

BBC Orchestral Musicians sing Sondheim
Watch a rendition of 'Take Me To The World' from 'Evening Primrose' by Stephen Sondheim

Professional musicians try the Proms Quiz
Jon Jacob quizzes BBC NOW musicians on quiz questions

Jon Jacob at the Proms Out+About concert
Jon Jacob reveals his pick of the Proms at the BBC SO's Proms Out+About concert