Cheeky cockney scamp Alfie Moon is a loveable rogue, with a, shall we say, unique dress sense.
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21st November 2002
23 Albert Square
Though on paper he's a lying, cheating, bigamist with a criminal record, Alfie is one of the brightest and most-loved characters to ever hit The Square.
A true charmer, Alfie can talk his way in or out of any sticky situation. He even managed to win the heart of Albert Square's leading temptress, Kat Slater, and got a ring on her finger in a romantic Christmas Day ceremony - while failing to mention that he was already wed. Well you forget these things, don't you? Ex landlord of The Vic, Alfie has made a return to market trading.
Played by Shane Richie