James Mellor from New Tredegar

Business owner James Mellor and his staff work at a sewing factory in New Tredegar.

Having launched the luxurious lacy lingerie business 12 years ago, risking all of his savings, James faces the endless financial pressures of having to bring in new orders. According to the 2012 Welsh Assembly Government statistics, small and medium businesses employ almost 600,000 Welsh workers, but unemployment in the Valleys is currently around 12%.