BBC World News

Smartphone beacons beckon you

Beacon technology which uses Bluetooth to push out information to smartphones looks set to transform how some retailers engage with their customers.

Some shops have already installed it and if you have a matching app, beacons work out where you are and send tailored information right to your handset depending on your proximity.

LJ Rich has managed to get inside the beacons on London's Regent Street to demonstrate their potential is greater than just retail.

Release date: 29 Aug 2014

5 minutes

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