World Cup 2014: A Sporting and Economic Win for Germany

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Why Germany's World Cup victory is an economic as well as a sporting win, and what the World Cup's success means for football's governing body FIFA and host country Brazil. The BBC's Steve Evans in Berlin says Germany's World Cup victory gives the country new, business confidence, and Professor Tom Cannon of Liverpool University says the tournament's exhilirating football might restore confidence in the FIFA following allegations of corruption. Plus, Lucy Kellaway of the Financial Times explains why there's a big difference between customer service that's friendly, and customer service representatives who want to be your friend.

(Photo: Erik Durm of Germany celebrates during the victory ceremony after defeating Argentina 1-0 in the 2014 FIFA World Cup. Credit: Jamie Squire/Getty Images)

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18 minutes

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Mon 14 Jul 2014 07:32 GMT

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