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Brazil: The Last World Cup?

29 minutes
First broadcast:
Saturday 14 June 2014

Will Brazil be a game changer for the World Cup? Public anger at the cost of the event isn’t going away and Fifa, the organisers, are back in the spotlight over their awarding of the 2022 tournament to Qatar. There have been allegations of corruption and for the first time the big sponsors have spoken out too.

We all know money talks in football, so might Fifa finally be forced to change? And what will that mean for the future of the World Cup?

Speaking to us from the University of Michigan is Stefan Szymanski, professor of Sport Management and 'Soccernomics' expert. Kate Robertson, Co-Global president of advertising agency Havas Worldwide explains why the brands care. And, Silio Boccanera, a top journalist for Brazilian TV network Globo news, helps us navigate the shifts in public opinion in Brazil.



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