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Andrew Marston introduces Sasha McVeigh (Hereford)

Unsigned, undiscovered and under-the-radar music, as recorded at The Wychwood Festival on Cheltenham Racecourse.

Release date:

2 hours

Last on

Sat 14 Jun 2014 20:00

In session

In session

From singing in the shopping trolley when she was two-years-old, to singing all over the United States, Hereford country singer/songwriter Sasha McVeigh says music is her life. Born in a small city 'a million miles from everywhere', Sasha garnered a love of country music from her Father who used to 'dance me around the living room to CMT when I was just 18 months old'.
With a strong passion and ear for music she began playing keyboard aged 10 and writing songs in the years that followed: "Songwriting is extremely important to me, I cherish every song I write because each one is so personal; they're like rhyming diary entries."
As well as keyboard, Sasha recently started learning to play acoustic guitar, but you certainly wouldn't be able to tell that she's only been playing for just over two years.
At only 19 years-old, Sasha has already gained a lot of experience and accomplished many goals. During the summers of 2010-12, Sasha has performed at numerous venues across the United States. Among other things, she has performed in Memphis, TN as part of Elvis Week and regularly has bookings in Nashville, TN performing at venues such as Tootsies World Famous Orchid Lounge, The Rutledge and The Bluebird Cafe.
While in Nashville, Sasha recorded her first EP, made up solely of original material: "The whole experience of being in a professional studio was a dream come true and I couldn't be happier with the final product."
2013 has been a big year for Sasha as during the summer she embarked on her first tour of the United States. The tour covered 17 cities, across 13 states and included 36 performances (including three of the major country music festivals). She's recently returned back from Las Vegas where the was the only unsigned artist to perform at the ACM Kick-Off Party - which led to her performing live on ABC Television.
So it was a real privilage and honour to have Sasha officially open the BBC tent at Wychwood before she set off for Heathrow ahead of another US tour.

22 - 24 August: Upton Festival

22 - 24 August: Upton Festival

Two stages, featuring big names like Showaddywaddy, Boney M, Big Country, The Sweet, Marty Wilde, Jimmy James & The Vagabonds, Keith Chegwin, Snake Davis and Timmy Mallett!
It's on the riverside at Fish Meadow and offers camping facilities.


This week, Andy O'Hare reviews:
  • Miss Pearl & The Rough Diamonds, Drifter, Rattlesnake Jake & Dave McPherson on Day One of Dubs In The Middle at Ashdown Farm, Evesham.
  • The Delray Rockets, Raptor, Brassick & Hump De Bump at the Drunken Monkey Festival, Upton-upon-Severn.
  • The Pull at The Great Malvern Hotel.

The Wychwood Festival

The Wychwood Festival
This year the Wychwood Festival on Cheltenham Racecourse celebrated its 10th anniversary - and once again BBC Hereford & Worcester was there!

We took over the BBC tent, on the Friday, and showcased some of our favourite acts in the area right now - including Sasha McVeigh, Virgil & The Accelerators, Olly Gardiner, The Misers, Jasper In The Company Of Others, Boy & Bicycle, Steve Attridge & The Sleeping Giants, Dave Onions and The Stiff Joints.
A variety of these sessions will be broadcast throughout June and the early part of July here on the Introducing show.
Meet some of our local musicians...

John Bonham memorial

John Bonham memorial
He's Redditch rock royalty - was part of one of the biggest groups of all time - and now a fund to remember John Bonham is being relaunched.
The campaign hopes to raise £50,000 to build a memorial to the Led Zeppelin drummer, who died in 1980.
BBC Hereford & Worcester's Toni McDonald's been to meet one of the organisers Ros Sidaway, who's managed to get the help of some of the great man's family.
Read about our local history...

The BBC Hereford & Worcester stage at the Droitwich Festival

The BBC Hereford & Worcester stage at the Droitwich Festival
BBC Introducing in Hereford & Worcester supports unsigned, undiscovered and under-the-radar musicians from Herefordshire and Worcestershire.
Since 2011, we've been taking the show out on-the-road showcasing the very best musicians from our two counties.
Our next recording session takes place on Sunday 22 June at The Copcut Elm as part of the Droitwich Spa Festival and features four acts who we've been playing on BBC Hereford & Worcester recently.
This is your chance to see how we capture live music on tape, while being able to enjoy some of the hottest new acts we've got in our area right now.
None of these artists knew they were being considered for a live session - they were chosen based on the tracks they uploaded to us.
Doors open at 1pm - but you're more than welcome to turn up anytime until 5pm.



All of our studio and festival sessions since 2005


Danni Hunt

Danni Hunt's list of live music from local musicians


Local papers

What is being said about local music in this week's papers


Lakefest: The Audience

The biggest events in Herefordshire & Worcestershire


Andrew Marston interviews KeyGreen at the Wychwood Festival

The interviews you may have missed on the radio

Musicians' Masterclass

The BBC Introducing Musicians' Masterclass

Our tips for 'making it' in the record industry



A local history of great gigs and musical legends