Sorry, this episode is not currently available

Episode 1

The Men Who Made Us Spend Episode 1 of 3

In the first of this three-part series investigating consumer spending, Jacques reveals how the concept of 'product lifespan' holds the key to our ever-churning consumerism.

Exploring the historical origin of planned obsolescence, when some of the world biggest electrical manufacturers formed a light bulb cartel in the 1920s, Jacques reveals how products that are essential to our modern lifestyles are still made to break. During his investigation, Jacques uncovers the process by which a crucial transformation happened and attitudes towards spending were transformed. Instead of needing new goods because our old ones were broken, we learned to want them for reasons of fashion and aspiration - awaking a consumer appetite that could never be satisfied.

In the US, he visits a recycling centre where brand-new high-tech goods are destroyed before they have even come out of the box.

Jacques also meets some of the companies that encourage consumers to be dissatisfied with what they have and encourage purchases as part of an ever-faster cycle of 'upgrades'. He asks a senior IKEA executive why, despite the company's commitment to sustainability, it still encourages repeated discarding and purchasing. Jacques also talks to a former senior Apple employee who reveals how the company's new focus on fashion, with its colourful iPhones, keeps us buying even when technological innovation slows.

1 hour

Last on

Tue 19 Aug 2014 09:05

More episodes

Previous

You are at the first episode

See all episodes from The Men Who Made Us Spend

Credits

Role Contributor
PresenterJacques Peretti
Series ProducerMike Radford
Executive ProducerDermot Caulfield

Learn more with The Open University

The Men Who Made Us Spend

What tricks of the trade do shops use to make us spend our hard-earned cash?