Live from Bangalore for the Indian elections

Listen in pop-out player

Mukul Devichand is joined by BBC Hindi’s Neha Bhatnagar and Parul Agrwawal as well as a live audience in the National Law School in Bangalore. They’ll be discussing how online activity is shaping and impacting on India’s general elections, the biggest voting event in the world.

Mukul finds out how a slap from a rickshaw driver went viral, how much weight a party’s hashtag really has among voters and what a country like India could learn from the social media strategies of the Barack Obama campaigns.

We hear from tech billionaire Nandan Nilekani - also known as India’s political Bill Gates, the head of social media for the AAP Party (or Common Man’s Party) in Delhi Ankit Lal, Comedian Gusimran Khamba and more.

Produced by Estelle Doyle

Available now

55 minutes

Last on

Fri 11 Apr 2014 08:06 GMT

More from the BBC Trending team

Mukul Devichand

What trends have Mukul Devichand and the team found this week?

Added. Check out your playlist Dismiss