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The trials of launching an app at SXSW

Duration: 03:31

Music, film and interactive festival South by South West (SXSW) is underway in Austin, Texas.

About 30,000 people from the digital and creative industries will attend the 10 day festival. It is also a place where technology start-ups try to make splash with their products any way they can.

The tech element of the festival finished on Wednesday and the BBC's North America technology correspondent Richard Taylor spent time following one start-up as it planned to launch a photo sharing app on its first visit to SXSW.

Available since: Thu 13 Mar 2014

This clip is from

Click 15/03/2014 GMT

Guide to the latest gadgets, websites, games and computer industry news.

First broadcast: 15 Mar 2014

Image for 15/03/2014 GMT

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