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Image for Popjustice's advertising advice for Union J, Daft Punk and Lewis Watson

Popjustice's advertising advice for Union J, Daft Punk and Lewis Watson

Duration: 02:38

Product placements and deals with commercial companies have become much more important to a musician's career over the last few years. 'Brand partnerships' help fund tours, finance videos, and promote music to a wider audience. Of course, musicians can earn a lot of money this way too.

Greg James speaks to Popjustice.com's Peter Robinson and asks him to give some guidance - if Union J, Daft Punk or Lewis Watson were to set up a partnership with an advertiser to help support their music, which brands would be a good fit?

Available since: Mon 15 Jul 2013

Credits

Interviewer
Greg James
Interviewed Guest
Peter Robinson

This clip is from

BBC Radio 1 and 1Xtra's Stories Selling Out?

Are artists selling out when they make deals with advertisers and brands?

First broadcast: 15 Jul 2013

Image for Selling Out? Not currently available

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