Former Nottingham student in High Spirits
A former Nottingham University student has turned a holiday pick-pocket experience into a business idea that's bagged him and his brother John the backing of Sir Richard Branson.
The siblings won over Branson and other judges with their High Spirit Range bags, that prevent the loss of theft while travelling.
The annual Pitch to Rich bags the winner £5,000 and mentoring plus, legal, branding and marketing advice for their business.
In this clip Joshua Okungbaiye tells BBC Nottingham's Reya El-Salahi what inspired the idea.
Photo credit: Virgin Media Pioneers