In the world of British dairy there’s a relative newcomer to these shores, and that’s yoghurt. Yes today, it might be as familiar to us as cheddar cheese but before 1963 it was as unknown to the British public as the Beatles.
But In less than 50 years, the humble yoghurt went from something, just foreigners and a few health food aficionados’ ate to a mass-market super-food that 7 out of 10 of us regularly tuck into. It’s one of the greatest marketing success stories in our food history and has been successfully re-invented to fit in with just about every trend to come along.
Available since: Sat 6 Apr 2013
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