Mickey Mouse goes to Europe

When Disney opened its first theme park in Europe, just outside Paris, it was beset with problems from the start. It was years before the venture would break even. Bob Fitzpatrick was the first CEO charged with launching Euro Disney, but his background was in the arts and he was more used to running operas and productions of Shakespeare than theme parks.

(Image: Getty)

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10 minutes

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Fri 12 Apr 2013 07:50 GMT

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