Exploring business and enterprise at Reading festival

An introduction to the skills and qualities required to be entrepreneurial, based at the exciting setting of Reading Festival. From ready built tents to portable cardboard toilets we meet entrepreneurs who have turned music festivals into big money making opportunities after identifying a gap in the marketplace. It also addresses the importance of field and desk market research and the added ingredient of risk management when launching new business enterprises.

Release date: 06 Mar 2013

7 minutes

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