Image for How do our brains come up with ideas?

How do our brains come up with ideas?

Duration: 02:23

Rex Jung explains how a little-studied part of the brain, the white matter, plays a crucial role in how we think creatively.

Available since: Thu 7 Mar 2013

This clip is from

Horizon 2012-2013, The Creative Brain: How Insight Works

8/18 A look at how scientists are trying to work out how moments of creativity come about.

First broadcast: 14 Mar 2013

Image for The Creative Brain: How Insight Works Not currently available on BBC iPlayer

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