Trust in me?

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The consumer is hurting - can he or she ever trust a company again? First they were let down by banks selling rubbish financial products. Now in Europe they find they've been buying cheap horsmeat when they were paying for beef. Our panel of guests plays agony aunt and examines the damaged relationship between consumers and corporates. Can it be salvaged? And why is it we trust companies in the first place? Join Manuela Saragosa and her guests: Mark Goyder of Tomorrow's Company, former PR man Robert Phillips, now a professor at Cass Business School, and in Oslo, Unni Kjaernes, Head of Research at the National Institute for Consumer Research. And from Dublin Colm O'Regan considers the sub-prime burger and our part in its creation.

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28 minutes

Last on

Sun 17 Feb 2013 05:32 GMT
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