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Why is it so hard to stop eating sugar?

Duration: 02:25

Brian Cox has loved eating sugar since childhood. But why is it the habits of a lifetime are the hardest to break? Brian pays a visit to the Hammersmith Hospital in London to participate in some cutting edge research into why we find it so difficult to control what we eat.

Available since: Thu 29 Nov 2012

This clip is from

Addicted to Pleasure Opium

Brian Cox learns the origins and history of modern-day opium addiction.

First broadcast: 03 Dec 2012

Image for Opium Not currently available on BBC iPlayer

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