Marketing online

For the first time in history, spending on online advertising has overtaken spending on TV advertising. We look at the way products are marketed online, discovering the phenomenon of viral advertising and the way this type of promotion is carefully created, 'seeded' and tracked.

More and more teenagers, like 14 year old Mel, are now involved in peer-to-peer online marketing. We discover how the rules and regulations that govern TV and print advertising are less effective when it comes to advertising on the internet.

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