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Added value in processed food

Duration: 04:24

The role of added value, as the way that a business makes money. The report focuses on the cereal industry, showing the way that profit can be made from a simple commodity by changing what is simple into something that consumers feel they need. Adding value is at the heart of profit making and the rewards are clear to see.

Available since: Thu 8 Nov 2012

This clip is from

The Foods that Make Billions The Age of Plenty

2/3 How cereals have transformed the way we eat and the way we live.

First broadcast: 30 Nov 2010

Image for The Age of Plenty Not currently available on BBC iPlayer

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