Image for The online business

The online business

Duration: 04:17

An explanation on how online retailers such as Amazon 'tailor' their store to individual shoppers. They monitor what we look at and buy online, allowing predictions about what we want to read, watch and eat. This gives online retailers an important advantage over retail shoppers but does it make us less individual or more like a 'target group'?

Available since: Thu 8 Nov 2012

This clip is from

The Virtual Revolution The Cost of Free

3/4 Dr Aleks Krotoski gives the lowdown on how commerce has colonised the web.

First broadcast: 13 Feb 2010

Image for The Cost of Free Not currently available on BBC iPlayer

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