Image for Business strategy - promotion

Business strategy - promotion

Duration: 03:54

Promotion is a vital part of business strategy. The use of free gifts, special offers and other approaches to encourage greater sales are considered in detail. Using breakfast cereal as a case study, there is an opportunity to explore the use of sales promotion techniques and their importance as part of an overall product strategy.

Available since: Thu 8 Nov 2012

This clip is from

The Foods that Make Billions The Age of Plenty

2/3 How cereals have transformed the way we eat and the way we live.

First broadcast: 30 Nov 2010

Image for The Age of Plenty Not currently available on BBC iPlayer

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