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Play now 28 mins

Join the Crowd

28 minutes
First broadcast:
Saturday 08 September 2012

Businesses around the world now have a new way of raising money. Instead of going to the bank for a loan, asking for cash from friends or family, or trying to find rich investors, they can use the internet to raise smaller amounts from hundreds or thousands of people.

It's a strategy that was first adopted by filmmakers and musicians, but now more and more businesses are using 'crowdfunding' to seek out capital. And despite complicated financial regulations in the US and the UK, new sites are springing up to help entrepreneurs sell shares in their fledgling businesses directly to investors.

Peter Day meets some of the businesses turning to this innovative form of fundraising as well as some of the founders of high tech companies matching up entrepreneurs with investors.

He also finds out more about the potential risks and asks whether crowdfunding will hit the mainstream.

Producer: Michael Wendling

(Image: A crowd of people. Credit: Dave Thompson/PA wire)

  • Contributors to this programme:

    Eric Migicovsky
    Founder, Pebble Technology

    Andrew Denham
    Founder, The Bicycle Academy

    Chris Vernon
    Backer of The Bicycle Academy

    Daniel Isenberg
    Babson Global Professor of Entrepreneurship Practice

    Darren Westlake,
    Co-founder and CEO, Crowdcube

    Gem Misa
    Founder, Righteous Foods

    Jeff Lynn
    Co-founder and CEO, Seedrs


  1. Image for Peter Day's World of Business

    Peter Day's World of Business

    Insights into the business world with Peter Day - featuring content from his Radio 4 In Business…

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