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Play now 28 mins

For Sale

Duration:
28 minutes
First broadcast:
Saturday 09 June 2012

The art of selling goes back centuries and can be the difference between a company surviving or dying on the vine.

Peter Day talks with author Philip Delves Broughton about how people often don't understand the basics of making a sale and how fundamentally important it is in all walks of life.

  • Contributor to this programme:

    Philip Delves Broughton
    Author, The Art of the Sale

Broadcasts

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