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Why Indians are buying up gold and the scheme to let the poorest open bank accounts
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Sun 10 Jun 2012 14:32 GMT BBC World Service
The art of selling goes back centuries and can be the difference between a company surviving or dying on the vine.
Peter Day talks with author Philip Delves Broughton about how people often don't understand the basics of making a sale and how fundamentally important it is in all walks of life.
Philip Delves Broughton
Author, The Art of the Sale
BBC World ServiceSat 9 Jun 2012 04:32 GMT BBC World Service
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Insights into the business world with Peter Day - featuring content from his Radio 4 In Business...
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