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Play now 28 mins

Future Pharma

28 minutes
First broadcast:
Saturday 25 February 2012

The global pharmaceutical industry is facing some difficult strategic choices.

As the costs of research and development rise, other more reliable revenue streams look increasingly attractive.

In this edition of Global Business Peter Day hears from three leading industry insiders who share their visions for the future of the pharma business, discuss the focus on emerging healthcare models and tell him how the industry will find investment over the coming years

  • Contributors to this programme:

    Freda Lewis-Hall
    Chief Medical Officer and Executive Vice-president, Pfizer

    Patrick Flochel
    Partner, EMEIA Life Sciences Leader, Ernst & Young

    Andrew Baum
    Managing Director, European Pharmaceuticals, Citi


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