iPlayer Radio What's New?
Image for Money and sport

Play now 18 mins

Money and sport

Duration:
18 minutes
First broadcast:
Monday 02 January 2012

How do sponsors and taxpayers get good value for money when they pay for sports events?

Lesley Curwen reports on one big sponsorship deal in round-the-world sailing.

She talks to Jorge Calvet of the wind energy company Gamesa and Mike Golding, the skipper who has won a multi-million dollar sponsorship from the company.

Plus, the political sensitivities around the legacy of the London 2012 Olympics. The BBC's Alan Urry reports.

And Lesley Curwen talks to Baroness Ford, chair of the Olympic Park Legacy Company, about how much taxpayers will recover from sales of the Olympic Stadium and other land.

Broadcasts

Podcast

  1. Image for BBC Business Daily

    BBC Business Daily

    Examining the big issues facing the global economy, Business Daily demystifies the world of money.…

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Added. Check out your playlist Dismiss