The Quiet Persuader

Inside America Episode 13 of 13

First transmitted in 1965, this programme looks at Steve Frankfurt, a New York advertising executive working in an industry worth 14 billion dollars in the US alone. Used to spending thousands at a time with a simple nod of the head, Frankfurt offers insights into his life and the work that he carries out in one of America's fastest growing industries.

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29 minutes

Last on

Sun 19 Sep 1965 20:45

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All American Collection

All American Collection
This programme is part of BBC Four’s All American - a collection of BBC programmes from the archives about US culture. Available online to watch in full.

Go to BBC Four All American Collection

More about this programme

Steve Frankfurt is 33 and a top executive in one of America's leading international advertising agencies. Called in on one occasion to give an overnight facelift to a tottering airline, he demanded a budget of six million dollars and spent the bulk of it in a week on press, radio and TV advertising. Within two days the airline was carrying 8% more passengers. Welcome to the real world of advertising, as portrayed so dramatically in the critically acclaimed TV series Mad Men.

About BBC Four Collection programmes

Programmes are selected, in part, for their historical context and reflect the broadcast standards and attitudes of their time, which may not accord to some current BBC editorial guidelines. We aim to select programmes which can be shown in their entirety but in some cases edits are required.


Role Contributor
NarratorJohn McGavin
ParticipantSteve Frankfurt
DirectorCharles Denton
Executive ProducerBrian Lewis

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