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Upsetting The Apple Cart: The Genius of Steve Jobs

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Last broadcast on Wed, 16 Nov 2011, 02:05 on BBC World Service (see all broadcasts).

Synopsis

Episode image for Upsetting The Apple Cart: The Genius of Steve Jobs

A US President wouldn't normally give a statement on the death of a businessman.

But then Steve Jobs was no ordinary businessman.

He built a company that is now one of the largest in the world, and persuaded people not only to buy his products, but to love them.

What then is Jobs' legacy?

How will he be compared to the great American entrepreneurs of the past, such as Rockefeller, Ford and Carnegie?

Did he invent a new way of running an organisation?

Or was he really just an old-style businessman disguised in a turtle-neck sweater.

Mark Gregory reports.

(Image: A woman holds an apple with a heart and the name of Steve Jobs written on it. Credit: Reuters)

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Broadcasts

  1. Tue 15 Nov 2011
    09:05
  2. Tue 15 Nov 2011
    12:05
  3. Tue 15 Nov 2011
    16:05
  4. Tue 15 Nov 2011
    20:05
  5. Wed 16 Nov 2011
    02:05

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Duration

55 minutes

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