Upsetting The Apple Cart: The Genius of Steve Jobs

A US President wouldn't normally give a statement on the death of a businessman.

But then Steve Jobs was no ordinary businessman.

He built a company that is now one of the largest in the world, and persuaded people not only to buy his products, but to love them.

What then is Jobs' legacy?

How will he be compared to the great American entrepreneurs of the past, such as Rockefeller, Ford and Carnegie?

Did he invent a new way of running an organisation?

Or was he really just an old-style businessman disguised in a turtle-neck sweater.

Mark Gregory reports.

(Image: A woman holds an apple with a heart and the name of Steve Jobs written on it. Credit: Reuters)

Available now

55 minutes

Last on

Wed 16 Nov 2011 02:05 GMT

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