Image for Dragons' Den: How to Win in the Den - The Art of Negotiation

Dragons' Den: How to Win in the Den - The Art of Negotiation

Duration: 01:58

Casting an analytical eye over the highs and lows experienced by the hundreds of brave entrepreneurs who have dared to enter the Den over the last nine series. The series breaks down the key ingredients that lead to a successful outcome and explore the tough lessons that have been learnt at the hands of the Dragons.

The Dragons share their expertise on the art of negotiation, five lessons everyone can use to get a better deal. Chris Hopkins successfully pitched his renewable energy business, and found himself in the middle of a particularly dramatic haggle and Deborah Meaden travels to Halifax for her first visit since they shook hands on a deal earlier this summer. Back in 2007, memorable car leasing entrepreneur Ling Valentine turned down investment when the negotiation didn't go the way she wanted it to. But when Duncan Bannatyne pays a visit to her HQ in Gateshead, will he find he missed out on a great opportunity? And having a strategy for your negotiation is crucial. Kate Castle managed to woo Theo Paphitis with her Bog in a Bag camping product by taking a huge risk during her pitch. Now Theo is catching up with his most recent investment at a music festival stall, but will the retail giant make any sales himself?

And find out which Den entrepreneur delivers the masterclass in negotiation.

Available since: Fri 23 Sep 2011


Series Producer
Rick Murray
Richard Bacon
Peter Jones
Deborah Meaden
Theo Paphitis
Duncan Bannatyne
Hilary Devey
Executive Producer
Sam Lewens

This clip is from

Dragons' Den: How to Win in the Den The Art of Negotiation

2/4 Entrepreneurs share their expertise on the art of negotiation.

First broadcast: 28 Sep 2011

Image for The Art of Negotiation Not currently available on BBC iPlayer

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Added. Check out your playlist Dismiss