iPlayer Radio What's New?
Image for McDonalds and New Tech

Play now 28 mins

McDonalds and New Tech

Duration:
28 minutes
First broadcast:
Sunday 02 October 2011

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies.

Evan asks his guests discuss McDonalds. After a rocky period in the middle of the last decade, how well has the global burger chain managed to revive its famous fast-food formula? They also debate whether the progress of radical new technology has slowed down.

Evan is joined in the studio by Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonalds UK.

Broadcasts

Free downloads

  1. Image for BBC Business Daily

    BBC Business Daily

    Examining the big issues facing the global economy, Business Daily demystifies the world of money.…

  2. Image for The Bottom Line with Evan Davis

    The Bottom Line with Evan Davis

    Insight into business from the people at the top. Evan Davis meets influential business leaders for…

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.