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Episode 9

The Apprentice, Series 1 Episode 9 of 12

Six candidates remain in the battle to become Sir Alan Sugar's apprentice. He invites them to Tottenham Hotspur Football Club for one of its biggest fixtures, against Manchester United.Although he's no longer the Spurs chairman, Sugar is still their biggest single shareholder and a lifelong fan. The task is to conduct an aggressive marketing campaign for a text messaging service aimed at delivering team news direct to fans' phones. It's 48 hours before the big match and they have to dream up a strategy and put it into practice.One team hires a 50 watt megaphone and 11 glamour girls to get their message across to the fans. The other team takes a much more direct approach, encouraging home supporters to sign up for the service.

Release date:

1 hour

Last on

Sat 16 Apr 2005 23:50
BBC Two Scotland


Role Contributor
ParticipantAlan Sugar
ParticipantNicholas Hewer
ParticipantMargaret Mountford
DirectorBeth Dicks
ProducerTanya Shaw

Series 11 quiz


How much do you actually remember from an unforgettable series?

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