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Episode 6

The Apprentice, Series 1 Episode 6 of 12

This week's task is a creative one: each team has to come up with an advertising campaign for a new hi-fi product, but there's an added burden of responsibility. The product is one of Sugar's own, a prototype that he wants to launch in America. Sugar has a particularly strong view on advertising: he likes it kept simple and straight to the point, not arty adverts that are remembered more for their creative content than for the product itself.The teams have the help of a top ad agency, but they only have 36 hours to make a TV commercial and come up with a press campaign. Only one thing is certain - someone's going to get fired.

Release date:

1 hour

Last on

Sat 26 Mar 2005 22:40
BBC Two except East, Yorkshire


Role Contributor
ParticipantAlan Sugar
ParticipantNicholas Hewer
ParticipantMargaret Mountford
DirectorBeth Dicks
ProducerTanya Shaw

The Finalists

The finalists

Read profiles and watch audition clips of the Series 12 finalists.