In his search for an apprentice, Sir Alan Sugar sets his candidates the challenge of designing a new product for the most difficult of consumers - kids aged five to nine.A toy manufacturer is on hand to help, but the teams have two days in which to come up with an original idea. Law graduate andinternet entrepreneur Raj Dhonota leads the men's team as they fantasise about toys for boys. His management style is strictly low key.Former radio presenter and communications manager, Lindsay Bogaard, leads the women with inspiration. She's not afraid to call the shots - even if she goes against the wishes of the rest of her team. Children are the toughest markets to crack and Sugar shows he's the toughest of bosses to impress.