Image for A Preview of Pots of Gold

A Preview of Pots of Gold

Duration: 01:57

With access to the world's largest food companies, this film from the Money Programme team travels to Japan, Finland, France to explain how yoghurt's most important role has been to lead the food industry into the lucrative new market of functional food. The film explains how and why, today, all major food companies consider themselves less as processed food companies and more as health and wellness providers.

It's a story of how our changing attitudes to food and health have both shaped and been influenced by this extraordinary industry. The story of yoghurt tracks a changing and diversifying Britain, along the way delivering consumers enormous choice, and business enormous profits.

Available since: Tue 30 Nov 2010


Series Producer
Hamo Forsyth
Janette Ballard
Janette Ballard
Executive Producer
Dominic Crossley-Holland
Assistant Producer
Sreya Biswas

This clip is from

The Foods that Make Billions Pots of Gold

3/3 This episode tells the story of how yoghurt has been transformed into a super food.

First broadcast: 07 Dec 2010

Image for Pots of Gold Not currently available on BBC iPlayer

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