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Can advertising win an election?

Duration: 08:30

In the run-up to the US mid-terms, parties, candidates and interest groups are trying to sway the vote in an unprecedented number of tight races. Political advertising expert Prof Ken Goldstein discusses how advertising is being used to influence people.

Available since: Wed 27 Oct 2010

This clip is from

Up All Night 27/10/2010

An earthquake. A tsunami. And now a volcano. How are the people of Indonesia coping?

First broadcast: 27 Oct 2010

Image for 27/10/2010 Not currently available

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