Leading American expert on choice Sheena Iyengar explains how we define ourselves through the choices we make.
Anglo Hungarian poet George Szirtes shows how an awareness of our place in history is key to who we are.
International patent lawyer Yvonne Cripps looks at whether we can, or should, patent bits of ourselves.
SIXTY SECOND IDEA TO IMPROVE THE WORLD
Our Sixty Second Idea to Improve the World comes this week from poet George Szirtes who has a radical idea to save words from over-familiarity or cliché. Each morning, every person is to be texted the word of the day. They must repeat this word until its meaning has quite drained away and it is a mere nonsense sound. A meter will be provided to check the nonsense level. Once the meter is on zero and all meaning is gone, they will be required to construct ten different sentences using the word until it is refamiliarized and the meter shows 100. He calls this Washing the Word. This will enable us to fully re-engage with language and to feel a sense of well-being, much as we do when wearing freshly-washed clothes.
In Next Week’s Programme
Next week, Bridget Kendall is back in the chair and looks at why we can’t capture pain in the boundary of language, Africa’s growing population crisis and the challenges of communicating with a pre-colonial era via palm leaf manuscripts.
Washing the Word
Washing the Word: George Szirtes' 60 Second Idea to Improve the World.
Forum's 60-second Idea to Change the World filmed by Terry Wilson