Maurice Saatchi

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The castaway in Desert Island Discs this week is the advertising man, Maurice Saatchi. He and his brother Charles created what became the biggest advertising agency in the world. Saatchi & Saatchi masterminded the Conservative victory in 1979 with their slogan 'Labour isn't working'.

He'll be telling Sue Lawley about the heady days of the 1980s - a red Ferrari would be delivered unannounced to the best names in the business, with the offer of a job with Saatchi & Saatchi. Then, last year, he fell from grace when a boardroom shake-up meant he had to leave the company he had so lovingly created.

[Taken from the original programme material for this archive edition of Desert Island Discs]

Favourite track: Die Dreigroschenoper Surabaya Johnny by Kurt Weill
Book: Hamlet (1897 edition) by William Shakespeare
Luxury: Virtual-reality headset

Release date:

Available now

40 minutes

Last on

Fri 29 Sep 1995 09:05

Credits

Role Contributor
PresenterSue Lawley
Interviewed GuestMaurice Saatchi

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