My Bottom Line: John Atkin

John Atkin is chief operating officer of crop science company, Syngenta. He says he always abides by three words: know your business.

He says there's a need to strike a balance between knowing and trying to do too much, with the risk of knowing too little.

John cites the recent failures in the finance sector as a classic case where companies suffered because the senior management simply didn't know enough about what their business was up to.

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