My Bottom Line: Brent Hoberman

Brent Hoberman is founder and executive chairman of the online retailer, mydeco.com. He also co-founded lastminute.com with Martha Lane Fox.

He says tenacity is key to success. In the early days of starting a business, entrepreneurs are often told their idea won't work, and barriers are thrown up. Brent says the key to overcoming such hurdles, is to not take no for an answer.

Release date: 01 Jul 2010

52 seconds

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