Charlie Denson, Nike Executive

Nike is the biggest sports clothing and footwear supplier in the world and Charlie Denson has been with the company for three decades.

He's now president of the Nike brand. So what's the secret of his company's success and how do you keep your edge when you are number one in the market? Carrie Gracie asks him how he stays in touch with the latest trends on The Interview.

Available now

28 minutes

Last on

Mon 24 May 2010 03:32 GMT

BBC World Service Archive

BBC World Service Archive

This programme was restored as part of the World Service archive project