Evan Davis is joined by a panel of top business guests to discuss how much technical understanding they need of their products, and he asks them to reveal the secrets of a good showroom.

Evan is joined by Lisa King, chief operating officer of Christie's auction house, Dr Markus Miele, managing director of the German appliance manufacturer Miele, and Frank Meehan, chief executive of phone handset manufacturer INQ Mobile.

Available now

28 minutes

Last on

Wed 10 Feb 2010 04:32 GMT