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Play now 18 mins

Planet thrift

Duration:
18 minutes
First broadcast:
Tuesday 11 August 2009

Business Daily takes the pulse of a planet in thrift mode. Belts are tightening; pennies are pinched, and coats are cut according to cheaper cloth. How is this affecting the mindset of rich Africans, poor Indians - and middling Americans? Some say thrift has become not just the need of the hour, but a long-term fashion. In the words of a rich Nigerian businessman, "love is all that matters" - so perhaps this recession is making us all slightly nicer people.

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    BBC Business Daily

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