iPlayer Radio What's New?
Image for 14/03/2009

Sorry, this episode is not currently available on BBC iPlayer Radio

14/03/2009

Duration:
23 minutes
First broadcast:
Saturday 14 March 2009

Advertising seems to be everywhere these days and marketers don’t seem to have trouble finding new ways to get company messages to the public. But with new technology on the march and the global economy facing a recession, has the advertising industry had its day?

Consumers everywhere are getting savvier and less responsive to advertisements – so how do companies keep up? We put these questions to the boss of one of the biggest marketing firms in the world.

Plus, hindsight is always perfect, but does it ever help? We ask the panel if they would do anything differently two years ago if they knew what was about to happen to the global economy.

Guests:

Richard Brown
Chief executive of Eurostar, the train company that runs services connecting Europe and London via the Channel Tunnel

Guy Laurence
Chief executive of the UK arm of global mobile phone company Vodafone

Martin Sorrell
Chief executive of one of the world’s biggest advertising companies, WPP

Broadcasts

Podcasts

  1. Image for BBC Business Daily

    BBC Business Daily

    Examining the big issues facing the global economy, Business Daily demystifies the world of money.…

  2. Image for The Bottom Line with Evan Davis

    The Bottom Line with Evan Davis

    Insight into business from the people at the top. Evan Davis meets influential business leaders for…

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.

Added. Check out your playlist Dismiss