Advertising seems to be everywhere these days and marketers don’t seem to have trouble finding new ways to get company messages to the public. But with new technology on the march and the global economy facing a recession, has the advertising industry had its day?
Consumers everywhere are getting savvier and less responsive to advertisements – so how do companies keep up? We put these questions to the boss of one of the biggest marketing firms in the world.
Plus, hindsight is always perfect, but does it ever help? We ask the panel if they would do anything differently two years ago if they knew what was about to happen to the global economy.
Chief executive of Eurostar, the train company that runs services connecting Europe and London via the Channel Tunnel
Chief executive of the UK arm of global mobile phone company Vodafone
Chief executive of one of the world’s biggest advertising companies, WPP